Brand Storytelling: Creating Emotional Connections with Your Audience

brand storytelling

Today we want to dive deep into one of the most crucial aspects of modern branding: brand storytelling. In an era where consumers are bombarded with countless marketing messages, creating an authentic emotional connection with your audience is more critical than ever. That’s where brand storytelling comes in. Let’s dive right in!   What is […]

Why Brand Consistency Is Important For Your Business

brand consistency

How are you doing with brand consistency?   Do your leads recognize your brand when you market online?   How long does it take for your leads to recognize your brand?   Brand consistency is a concept that many marketers understand, but is seemingly missed by business owners often.   So what is brand consistency? […]

Do you need to refresh your brand?

One of the most effective ways for people to communicate with your product’s value is through brand identity. Who are you, what do you do, and how do you do it makes it one of the main resources for telling your brand story. Regrettably, many businesses believe their marketing strategy is effective just because it […]

Start 2022 Strong: Here’s How

Now that 2021 comes to a close, you have the opportunity to start the new year strong. So, how exactly do you want to work that? As 2022 appears to be drawing near, a new year brings enthusiasm, vigor, and anticipation of what is yet to come. It’s a year to be more innovative, and […]

How To Use Video Marketing To Expand Personal Brands

personal brands

Video marketing has changed the way we communicate, advertise, and do business with one another. It’s safe to say that video has improved how we consume information. Personal brands discover that visual content has tapped and found that it leads to higher engagement than all-text content. Businesses are using video marketing’s flexibility and creativity and […]

5 Engaging Videos to Boost Business Marketing Efforts

engaging videos to boost business marketing effectively

A picture speaks a thousand words, and if that’s the case, then a video could tell a whole story. Creating a video that could reach your target audience and convert your leads into buying customers should be among your business marketing priorities. Video marketing is one of the best ways to increase your product’s popularity, […]

8 Effective Content Ideas To Boost Personal Brand

brand, personal brand

Times have certainly changed how businesses do advertising and marketing. Marketing has gone digital. Websites, videos, social media, and other platforms have advanced essentially to help businesses grow. These tools allow businesses to connect with an audience and reach out to customers so much easier. However, one of the trickiest parts when it comes to […]

Introducing HoopJumper’s New Logo and Brand!

brand, hoopjumper, rebranding

*Livingston, Texas* July 15, 2021 – Hoopjumper introduces the new branded logo as part of its rebranding strategy.   Since Hoopjumper’s first mark in 2005, the now highly sought-after and coveted digital marketing agency founded by Brett Miller introduces the newly rebranded logo. With its very successful service to different platforms and industries, the company […]

10 Ways To Build Brand Awareness In Business

build your brand

Do you ever wonder why it’s so easy to recognize famous brands? When you see Apple, Nike, or Amazon, they use powerful marketing messages that embed into people’s minds, making it easy for everyone to remember their brand. When consumers recognize a logo, jingle, or slogan, most marketers call it ‘brand awareness.’ Done successfully and […]

Need to Freshen Your Stale Old Branding? HoopJumper Did. Here’s a Sneak Peak.

Is your branding now old and boring? After a game changing 2020 that saw businesses either going out of business, or innovating, we are all now moving into a post-pandemic world where everything that came before 2020 is now old-school. This means established brands that may have been successful in years past are now scrambling […]