Streaming TV
Reach Viewers Where They Stream
Put your brand inside premium Connected TV and OTT content reaching cord cutters and streaming audiences with non-skippable video ads, household level precision, and measurable results that traditional television cannot deliver.
Understanding Streaming TV
What Is Streaming TV Advertising?
Streaming TV advertising commonly called CTV (Connected TV) or OTT (Over-the-Top) advertising delivers your video ads directly to viewers watching live and on-demand programming through internet-connected devices. No cable package required.
Whether audiences are watching on a smart TV, Roku device, Amazon Fire Stick, Apple TV, or gaming console, your ads run seamlessly within premium streaming content putting your brand in front of audiences who have moved beyond traditional broadcast television.
Precision Over Broad Reach
Non-Skippable Ad Formats
Real-Time Measurable Results
Cross-Device Campaign Extension
Understanding Streaming TV
Streaming TV Advertising Solutions
From broad awareness campaigns to precision household-level delivery, our Streaming TV portfolio has the right solution for every business goal and budget.
Streaming TV Premium
Our flagship entry-level solution puts your video ads in front of streaming audiences across a premium Run of Network inventory, with geographic targeting to keep every impression inside your most important service area.
- Run of Network delivery across premium streaming apps and channels
- Geographic targeting by city, DMA, state, or ZIP code
- Non-skippable video placements in brand-safe streaming environments
- Broad audience reach within your defined geographic market
- Transparent delivery and performance reporting each month
Streaming TV Plus
An upgrade on our Premium solution with expanded network access and deeper geographic targeting capabilities, delivering more impressions, greater market saturation, and multi-location campaign support for growing businesses.
- Expanded Run of Network across a wider streaming ecosystem
- Enhanced geographic targeting with multi-location and region support
- Higher impression volume for faster audience saturation
- Multi-device delivery across TV, mobile, and desktop screens
- Frequency management to maintain engagement without overexposure
Streaming TV Audience Targeting Add-On
Layer behavioral and demographic intelligence onto any Streaming TV campaign to reach the most qualified viewers in your market people whose online behavior and demographic profile match your ideal customer, not just viewers in your area.
- Behavioral targeting based on browsing history and purchase intent signals
- Demographic overlays including age, household income, and education level
- Lifestyle and consumer segment audience matching
- In-market audience segments for buyers actively researching your category
- Campaign optimization using real audience performance data
Addressable Streaming TV
The most precise Streaming TV option available, delivering your ads to specific physical addresses using geo-fence polygons, lookback audience technology, and direct address match data for true household-level campaign execution.
- Geo-fence targeting around specific locations, events, or competitor sites
- Lookback audiences built from users who visited a location in the past
- Address match targeting to a curated list of individual household addresses
- Custom polygon boundary support for precise service area execution
- Household-level frequency management and attribution reporting
Platform Capabilities
Every Tool to Reach Your Audience
Our Streaming TV campaigns are built on a comprehensive set of targeting, delivery, and measurement capabilities designed to maximize every dollar you invest.
Connected TV (CTV)
OTT Advertising
Geographic Targeting
Behavioral Targeting
Demographic Targeting
Addressable TV
Household Targeting
Cross Device Reach
Campaign Reporting
Premium Streaming Networks
Our Process
How Your Streaming TV Campaign Works
From strategy to launch to optimization, we handle every step so your campaign performs at its peak from day one.
01
Discovery & Strategy
We start by learning your business goals, target audience profile, and geographic priorities, then design a Streaming TV strategy with the right solution tier to achieve your campaign objectives.
02
Targeting Configuration
We build your geographic boundaries, audience segments, behavioral data layers, and household targeting parameters configuring everything with precision before a single impression runs.
03
Campaign Launch
Your ads go live across premium Streaming TV networks and OTT platforms. From day one, we actively monitor delivery, pacing, frequency, and performance to ensure everything runs as planned.
04
Reporting & Optimization
Monthly performance reports cover reach, completions, frequency, and geographic delivery. We review results with you, identify opportunities, and refine targeting to continuously improve ROI.
Ready to Reach Viewers Where They Stream?
Connect with our digital advertising specialists to build a Streaming TV campaign that reaches the right audience with premium video placements and measurable results.