Search Engine Marketing
Search Engine Marketing
Show Up First When Your Next Customer Is Searching
HoopJumper builds and manages premium SEM campaigns across Google Search, Microsoft Bing, and Google Performance Max, putting your business in front of ready to buy customers the moment they search, not months from now.
While You Wait to Rank Organically, Your Competitors Are Buying the Top of the Page
Every day, people in your market are typing your services into Google and Bing, ready to call, book, or buy. If your business isn't visible in that exact moment, that customer doesn't wait around. They click the business that showed up first, which is usually a paid ad, not an organic listing.
Organic SEO is essential, but it can take months to build authority and rankings. Search Engine Marketing closes that gap immediately, placing your business at the very top of the page while your organic strategy grows underneath it.
- 90% of clicks on a search page go to the top few results
- 75% of searchers never scroll past page one
- 2 engines your customers use most: Google & Bing
What a Well-Managed Search Campaign Does for Your Business
High-Intent Lead Generation
Reach people actively searching your exact products and services, not passive scrollers.
Local & National Reach
Target a single zip code or scale nationwide, all from one strategically managed account.
Full Budget Control
Set and adjust your own daily spend, scale up in peak season, and pause anytime you need.
Cross-Device Attribution
Follow the customer journey across phone, tablet, and desktop to see the full conversion path.
Real, Provable ROI
See cost per lead, cost per acquisition, and return on ad spend in plain, jargon-free reports.
Compounding Performance
Continuous optimization means every month of data makes the next month's results stronger.
How HoopJumper Builds SEM Campaigns That Actually Convert
Every SEM engagement follows the same disciplined process, from deep discovery to continuous, compounding growth, so your results improve month over month instead of stalling out.
01
Discovery & Competitor Analysis
We start with a strategy session to understand your business, service area, and goals, then run a full competitor analysis to see exactly who you're up against on Google and Bing and where the opportunities are.
02
Keyword Research & Campaign
Our specialists identify the highest-converting keywords your customers actually use, then build your Google Search Ads, Bing Ads, and Performance Max campaigns from the ground up, audience targeting, pixel installation, and conversion tracking.
03
Launch & Continuous Optimization
Once live, we manage bids, test ad variations, refine keyword lists, and use AI-assisted bidding tools where they improve efficiency, all aimed at lowering your cost per lead every week.
04
Reporting & Growth Planning
Performance reports surface what's working. We scale winning campaigns, explore new keyword opportunities, and plan the next phase of growth with you.
SEM Services
Premium, Fully Managed Search Advertising Across Every Major Engine
Every HoopJumper SEM package is built and managed end-to-end by certified specialists, and every single package includes pixel installation, conversion tracking, and cross-device tracking as standard.
Google Search Ads
Priority placement at the very top of Google, above organic results, for the exact terms your customers are searching.
Pixel + Conversion + Cross-Device Tracking Included
- Keyword research & competitor analysis
- Custom ad copywriting & extensions
- Ongoing bid management & optimization
Microsoft Ads (Bing)
Capture the millions of high-intent searchers on Bing and its partner network, often at a lower cost per click.
Pixel + Conversion + Cross-Device Tracking Included
- Dedicated Bing keyword strategy
- Audience & demographic targeting
- Monthly performance optimization
Google Performance Max
AI-assisted campaigns that extend your reach across Search, Display, YouTube, Gmail, and Maps from a single goal-based campaign.
Pixel + Conversion + Cross-Device Tracking Included
- AI-assisted bidding & asset optimization
- Cross-network audience targeting
- Ongoing bid management & optimization
Ready to Get Found First on Google & Bing?
Tell us about your business and goals. We'll build an SEM strategy around your market, your budget, and the leads that actually move your business forward.