User-Generated Vs. Influencer Content: Which Is Better?

In this week’s blog, we’ll cover a popular trend in business marketing today: user-generated vs. influencer content. In today’s age of heightened consumer demand for transparency and authenticity, brands must adapt and seek fresh avenues of communication. To earn the confidence of consumers, brands leverage the power of content marketing. By utilizing user-generated vs. influencer […]
10 Facebook Best Practices to Boost Your Page

Itâs time to keep yourself updated with the latest Facebook best practices! For more than 15 years, Facebook has been the king of social media, with more than 2.8 billion active users. Not only that, but Facebook has also been a major factor in building social media marketing. And even though newer, more âhipâ platforms […]
7 Types of Social Media Content to Start Posting!

How are you doing with your social media marketing? Do you need help with what kind of posts you should make to engage your leads and prospects? Because of the vast ocean of social media content available online today, most consumers are difficult to impress or surprise. Getting their attention has significantly become harder compared […]
Understanding Organic vs. Paid Social Media

What is the difference between âPaidâ and âOrganicâ when it comes to Social Media Marketing? Paid social media content is usually considered an advertisement and costs money to post, while organic social media is free to share on the platform. However, the differences between Paid and Organic Social Media do not stop there! They have […]