Brand Activism: Is It Worth Doing?
In recent years, the landscape of marketing has undergone a significant transformation. Consumers are no longer just interested in products and services; they want to know the values and impact of the brands they support. This shift has given rise to the concept of brand activism, where companies align their marketing efforts with social and […]
7 Hot Branding Trends To Look Out For This 2023
A new year is here – and with it comes new branding trends to look out for. As a business owner, you know how important of a role your brand plays in getting customers and clients. Branding trends evolve every year, as such our brand must reflect the ever-changing needs and tastes of your target […]
Top 5 Ways To Humanize Your Brand
In this week’s blog, we’ll discuss the importance of and ways to humanize your brand. In today’s marketing atmosphere, it’s important to humanize your brand because it will allow your business to gain deeper engagement and connection with your clients and customers. Gone were the days that brands were treated like one-dimensional icons, beating each […]
10 Questions To Ask When Defining Your Brand Identity
Running your business without defining your brand identity is like building a house with no defining features. It will be bland, plain, and unrecognizable. Worse, it will pass under the radar of your target customers or clients because there is nothing about your business that would make it memorable to them. Your brand identity isn’t […]
10 Subtle Ways To Build Brand Awareness
In this week’s article, we’ll be talking about subtle ways you can use to build brand awareness. Have you ever needed a soda and instead asked for Coke? Or how about when you cut yourself and while in the pharmacy, looked for a Band-Aid instead of a plastic bandage? If you’ve done that, you’re not […]
7 Logo Design Trends For You To Use This 2022
Are you keeping up with the latest logo design trends of 2022? We all know that your logo plays a huge role in defining your brand. People are more likely to remember your logo than any other aspect of your personal or business brand. With that said, we listed down 7 logo design […]
Why Brand Consistency Is Important For Your Business
How are you doing with brand consistency? Do your leads recognize your brand when you market online? How long does it take for your leads to recognize your brand? Brand consistency is a concept that many marketers understand, but is seemingly missed by business owners often. So what is brand consistency? […]
Innovate To Keep Your Brand Fresh And Relevant
How are people perceiving your brand? Times are changing quickly, and brand marketing has evolved due to the ever-improving methods brought about by modern technology. It’s something we’re all aware of, but even the most seasoned business owners often find themselves struggling when it comes to this area. Understanding when and how […]
7 Reasons Why Typography Is Important For Retaining Visitors
Do your marketing materials contain over-the-top graphics and inconsistent typography? If your answer is yes, then you’re going to have a problem attracting the attention of your leads. Well-designed, properly-notched fonts show that you are professional, and as such should be used consistently on all of your marketing materials, from your website to your banners. […]
How To Use Video Marketing To Expand Personal Brands
Video marketing has changed the way we communicate, advertise, and do business with one another. It’s safe to say that video has improved how we consume information. Personal brands discover that visual content has tapped and found that it leads to higher engagement than all-text content. Businesses are using video marketing’s flexibility and creativity and […]
