User-Generated Vs. Influencer Content: Which Is Better?
In this week’s blog, we’ll cover a popular trend in business marketing today: user-generated vs. influencer content. In today’s age of heightened consumer demand for transparency and authenticity, brands must adapt and seek fresh avenues of communication. To earn the confidence of consumers, brands leverage the power of content marketing. By utilizing user-generated vs. influencer […]
Which Social Media Platform Should You Focus On More This 2023?
In this week’s blog, we will be taking a look at every relevant social media platform you should be using for your business this 2023. Social media platforms are popular among a wide range of users, including millennials, parents, small business owners, and emerging professionals. By 2025, it’s projected that 4.41 billion people, approximately half […]
10 Social Media Trends You Should Use In Marketing
We’re halfway through January, and it’s time to talk about the social media trends you should use in marketing this year. Social media is constantly evolving, and as a business owner, you understand the need to adapt with it. Marketing is an ever-changing game, and you should always find new creative ways of drawing your […]
10 Social Media Campaign Ideas For This Christmas
Christmas season is here, and so in this blog we’ll talk about social media campaign ideas for you to attract more leads to your business. Whether you’re an independent professional or a business owner, we know you are passionate about what you do and you want to share this with your leads and customers online. […]
Top 15 Branding Trends To Watch Out For In 2022 And 2023
Are you up to date with the branding trends? Your brand is one of your business’ most important pillars because it defines your business and sets it apart from the competition. It used to be true that having a catchy name and an eye-catching logo was good enough to gain the interest of leads, but […]
10 LinkedIn Best Practices To Get More Leads In 2022
This week, we’ll talk about LinkedIn best practices. Considered to be the most effective social media platform for B2B lead generation, LinkedIn is a marketing platform that you should never allow to fall through the cracks. And in spite of being focused on B2B, did you know that LinkedIn is also effective for generating leads […]
7 Instagram Best Practices to Get More Leads
This week, let’s dive into some of the best Instagram best practices to get more leads out of your Instagram account. From the moment the platform was launched, Instagram has since evolved far beyond being a fun way to share photos. With its ever-growing popularity amongst the younger generation, constantly evolving features, and powerful engagement […]
10 Facebook Best Practices to Boost Your Page
It’s time to keep yourself updated with the latest Facebook best practices! For more than 15 years, Facebook has been the king of social media, with more than 2.8 billion active users. Not only that, but Facebook has also been a major factor in building social media marketing. And even though newer, more “hip” platforms […]
7 Areas To Boost Your Personal Branding
How is your personal branding this year? Do you know that your business’ branding and YOUR personal branding are different? When you market your business, you are actually marketing two brands: your business’ and your own personal brand. Knowing when to identify these two brands as separate is important because while some […]
Build Your Brand Using Social Media
Do you know how important it is that you build your brand using social media? While having a website is still essential to your business, social media is the best gateway to introduce your business to your target audience. Social media platforms like Instagram, LinkedIn and Facebook are some of the best areas […]
